Ather Energy: Architecting the Ather Design Loops
Grounded in organisational ethnography at Ather, the Ather Design Loops is a scalable design operating model that reworks how ideas move from intent to shipped product as the company grows from startup to scale-up.
Organisational Ethnography . Process Design . Systems Thinking
Amico: Redesigning Type 1 Diabetes Management
Type 1 diabetes requires regular insulin dosing and carbohydrate tracking, causing mental strain, especially in children. Amico reimagines T1D management by reducing this burden and integrating care into daily life.
Product Design . Product Ecosystem Design . Qualitative Research
Quark: Simplifying Data Integration
Fractal Analytics’ Quark is a data integration and transformation platform that simplifies the management of diverse data sources with composable microservices.
MVP . Product Design . Data Science
CricHeroes: Design and Strategy Audit
Design Audit for CricHeroes, a grassroots cricket management app, unpacked product workflows, culture, and market position to reveal strengths and gaps. These informed a strategic roadmap to strengthen their user experience and business positioning.
Qualitative Research . Organisational Gap Analysis . Appreciative Inquiry